If you’ve been paying attention in the last 24 hours you’ll notice the CAR Report has a new name: Depth Reporting.
Why? One reason is that I never intended the CAR Report to become a blog. It began as a semi-regular email on computer-assisted reporting topics I would send to the staff of The Courier-Journal, where I am the computer-assisted reporting director. I put it on the Web two years ago after several people asked me if there was a way they could read it from home without having to forward it to themselves.
I called it the CAR Report because the morning I sent the first email I couldn’t think of a better name. (I remember one newspaper had a CAR newsletter called “Mouse Droppings,” but that wasn’t quite the image I wanted to project). The name has been with me ever since, and I will continue to use it inside the newspaper. On the Web, however, it’s another matter. I know from my server logs that I get a lot of visitors looking for information on automobiles. If you do a Google search on “car report” you’ll find that the CAR Report turns up fourth – a Google rank many a Web site would kill for. But I hate to disappoint all those people looking for ratings on that new Hummer.
I also agree with those who find “computer-assisted reporting” an awkward phrase (see, for example, the recent discussion on NICAR-L, assuming, that is, that you’re an IRE member). A British blogger recently chastised me and other journalists for using it. He called it an “archaic term” and “kind of silly.” Fair enough, but for better or worse, it’s the name that’s stuck. The language will do what the language wants to do.
I like computers, but my interest isn’t in computers as such – it’s in using them as a tool for research and writing. I’m interested in anything that will improve my reporting skills – whether it’s software, a book, a statistical technique or a different way to organize my files. Focusing too much on computers misses the point and scares away some who otherwise would be interested.
I chose Depth Reporting as the name because it doesn’t carry the computer baggage and it states directly what I’m interested in: encouraging richer, deeper reporting. Besides, my wife liked it better than the alternatives I offered (and will take with me to my grave).
Truth is, I’m mostly talking to myself because the audience for the CAR Report is miniscule. A few weeks ago I began running my feed through FeedBurner, and it tells me roughly 30-35 people regularly get my feed. If you’re one of those people, I hope these changes don’t lose you. In making the change, I’ve had to redirect the old links to the CAR Report to the new links for Depth Reporting, and I’m not sure all the changes will work as intended. We’ll just have to see. For the record, the new home page for Depth Reporting is http://schaver.com/depthreporting.html and the new address for the feed is http://feeds.feedburner.com/DepthReporting. Try entering the new feed address manually in your reader if you’re having problems. Or email me at schaver at gmail dot com and I’ll try to help.
Thanks for reading.