Derek Willis of The Washington Post and the blog The Scoop says if newspapers want to compete in an Internet-based world we must do much better at adopting new technologies and sharing information internally. He points out how reporters at most newspapers, including his own, don't even share a most basic resource - our contact lists - much less our notes or our files:
"The modern newspaper is the anti-Google - it keeps its best information within its own walls, and makes it hard even for those few who work there to get to it."
Willis points out that with the Internet it's easier than ever for others to see that we don't know as much as we pretend to know:
"It’s not just that, as Dan Gillmor likes to say, our readers know more than we do. We don’t know as much as we could or should, given the amount of information that passes through newsrooms every day."
I read a lot of computer-industry magazines, and a constant theme is how many businesses are trying to use software to capture and make better use of the institutional knowledge they accumulate in the form of letters, memos, notes, email and so on. But not newspapers. We archive the stories we write, but the vast quantity of information we gather each day just dribbles down the drain. All the background and context we could have at our fingertips just isn't available. All those little nuggets of information we gather that don't make it into the daily paper but that could be useful five, ten, fifteen years down the road are just frittered away:
"Can you imagine another information-based business that permitted its employees to build walls around their information? Can you imagine it succeeding today?"
Willis say we aren't saving it "because we don't have to - there's no competitive reason to do it - yet." I think that's right - most businesses must worry about how they manage their information because their profit margins are thin and they must seek any edge they can to survive. Newspapers are de facto monopolies and for decades, in most cities, have had no real competition. The Internet, however, has radically lowered the barrier to competition, and that will increasingly undermine our traditional way of doing business unless we adapt.
